You will often hear that people eat first with their eyes, and today, when many of your potential guests are going to come into contact with your brand digitally before ever coming in the door, it is more important than ever that you have high-quality photos of your food and drinks that drive guests into your door.
Guests come to bars for all sorts of reasons. Almost counterintuitively the reason guests come into your establishment is not for food or drinks. If someone just wanted to eat chips and drink a few beers, they could do it a lot easier and cheaper sitting at home. So what drives your guests? Once you determine why they come in, you can create an avatar that combined with your culture will create marketing magic.
Review sites have a grip on bar marketing. Most potential patrons do research before they go to a bar, and they are more likely to view review sites than your social media. How your bar is presented on review sites is key to attracting new customers and your bar’s online visibility.
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