Why Viral TikTok Videos Don’t Pay Your Bills (And What Actually Does)
55% of TikTok users have visited a bar or restaurant after seeing menu content on the platform. Restaurant TikTok ad…
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Bar Automation Software and Gen Z Marketing: Essential Strategies for Modern Bar Success
The bar industry is experiencing unprecedented change, with technology revolutionizing operations while generational shifts reshape customer expectations. This week’s Bar…
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Creating Quality Food and Drink Photos Your Bar
You will often hear that people eat first with their eyes, and today, when many of your potential guests are going to come into contact with your brand digitally before ever coming in the door, it is more important than ever that you have high-quality photos of your food and drinks that drive guests into your door.
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The Magic of Understanding Why Your Guests Come In
Guests come to bars for all sorts of reasons. Almost counterintuitively the reason guests come into your establishment is not for food or drinks. If someone just wanted to eat chips and drink a few beers, they could do it a lot easier and cheaper sitting at home. So what drives your guests? Once you determine why they come in, you can create an avatar that combined with your culture will create marketing magic.
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Review Sites: The Good, The Bad, and The Ugly
Review sites have a grip on bar marketing. Most potential patrons do research before they go to a bar, and they are more likely to view review sites than your social media. How your bar is presented on review sites is key to attracting new customers and your bar’s online visibility.
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