Bar Pricing Strategy: Using Competition & Overhead to Maximize Profits
When the numbers tell you that a domestic beer costs you $0.75 and your competitor down the street charges $4.00,…
When the numbers tell you that a domestic beer costs you $0.75 and your competitor down the street charges $4.00,…
Cocktail menus came into their own in the last few decades with the boom in interest in craft cocktails. Where cocktail lists were once the domain of high-end bars, now guests at even the smallest rural dive bars are looking for a cocktail list. That means every bar needs a cocktail menu, and it needs to be designed to drive profits.
For many bar owners, one of the most difficult tasks is determining what price to charge for cocktails. This guide will walk you through a methodology that you can use to maximize your bar profits through your pricing, ensuring that you can hit the margins you need. Without a repeatable, standardized approach to pricing, you are only guessing, which means leaving money on the table.
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