The Value of Food-Based Happy Hours
Food-based happy hours are a way to drive guests to your bar without cutting into your bar sales. For many bars, food is used as a way to sell drinks. Statistically, guests who eat food while at a bar stay about an hour longer. That means that food is a great way to increase your beverage sales. By using time-specific food promotions you can keep the higher margins on your drinks while increasing guest satisfaction and length of stay without decreasing your cocktail margins.