Restaurant Year End Planning: Three Q4 Power Moves That Protect January Cash Flow
October marks the critical planning window for bar owners who want to maximize tax savings and survive January’s inevitable slowdown….
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Bar Automation Software and Gen Z Marketing: Essential Strategies for Modern Bar Success
The bar industry is experiencing unprecedented change, with technology revolutionizing operations while generational shifts reshape customer expectations. This week’s Bar…
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Choosing the Right POS System for Bar Operations: Why SpotOn Is a Strong Contender
Introduction: The Critical Role of POS Systems in Modern Bar Operations In today’s competitive bar industry, selecting the right Point…
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Evaluating the No Tax on Tips Policy
It is an odd time in American politics when we see both presidential candidates agree on anything, let alone tax…
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Setting SMART Goals
Knowing how to set goals that will drive your business forward, and then managing your efforts to reach those goals, is a sure way to give your bar a strategic advantage over the competition, and set yourself up for levels of success that you never thought were possible.
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Creating Quality Food and Drink Photos Your Bar
You will often hear that people eat first with their eyes, and today, when many of your potential guests are going to come into contact with your brand digitally before ever coming in the door, it is more important than ever that you have high-quality photos of your food and drinks that drive guests into your door.
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Your Mindset Sets the Standard
Too often in our industry, owners and managers fail to consider the impact of their behavior on the overall culture of their bar. In any business, but especially in our industry where the culture of our business is directly related to the guest experience, the mindset of ownership and management is critical for success.
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The Magic of Understanding Why Your Guests Come In
Guests come to bars for all sorts of reasons. Almost counterintuitively the reason guests come into your establishment is not for food or drinks. If someone just wanted to eat chips and drink a few beers, they could do it a lot easier and cheaper sitting at home. So what drives your guests? Once you determine why they come in, you can create an avatar that combined with your culture will create marketing magic.
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Building an Amazing Cocktail List
Cocktail menus came into their own in the last few decades with the boom in interest in craft cocktails. Where cocktail lists were once the domain of high-end bars, now guests at even the smallest rural dive bars are looking for a cocktail list. That means every bar needs a cocktail menu, and it needs to be designed to drive profits.
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Review Sites: The Good, The Bad, and The Ugly
Review sites have a grip on bar marketing. Most potential patrons do research before they go to a bar, and they are more likely to view review sites than your social media. How your bar is presented on review sites is key to attracting new customers and your bar’s online visibility.
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